You are writing a memo and you may want to ask yourself whether slides are really the best way to convey your ideas.īut do NOT expect a memo to be used as a presentation deck. If what you need to do is the latter, then you are not doing a presentation.

as a document that you mean to circulate by email, Slack or whatever WITHOUT the oral part.

People tend to “distribute” presentation decks in two different ways: I see this mistake being made again and again. Clearly define how the deck will be distributed. Because if you think about it, what does it tell me, on the receiving end of the presentation, about you, my interlocutor? This person is asking me to pay attention and put some brain cycles into what they are presenting, but they did not bother putting in the work themselves**. These are big no-nos at Apple, and in many other companies I am sure.

you did not “care”, and it suggests attention to detail is not your thing.

Whatever is well conceived is clearly said… and the words to say it flow with ease.

if your slides are not clear, it means your ideas are not clear in your own mind.But this is what I immediately conclude in my head when I am presented a messy deck: Setting the scene: the quality of your deck matters.Īnd I can hear a lot of you thinking: wait a minute, I am just sharing a few bullet points here for discussion. So I often get the question: “how do you do decks at Apple?”. It came from the top of course - Steve Jobs’ keynotes are widely considered the best presentations in the industry - and it distilled into the organization as a set of expectations and techniques. you will likely “present a deck” at some point.īut Apple is quite “specific” about the slide deck exercise. In fact, in any job where you need to share results, onboard people on a project/pitch a feature, etc.

This is not an Apple thing: every PM will tell you, Keynote/PowerPoint is a key tool in their arsenal. I spent 10 years in Product Marketing at Apple and I was making in average 1 slide deck every 10 days.

Apple ppt